GUND | Rebranding
Scope: Brand positioning and stategy, brand identity menual (style guide and intergrated branding program), brand promotion strategy, and social media strategy.
GUND was the first teddy bear manufacturer to truly capture emotion and facial expression in their product shots of plush toys. GUND’s new brand identity design pays homage to this tradition by means of a friendly, playful, and creative logo that draws focus on the most emotionally expressive elements of GUND’s signature products. This expandable and flexible identity system emphasizes the intangible qualities of the company’s work over the physical, reflecting the emotional investment that develops among their consumers.